Creative - CRO - Amazon
Own Amazon listing creative end to end for Senwosa, our pizza-making accessories brand: the research, the direction, the production and the tests. Part-time, remote worldwide, working directly with a founder with 10+ years in e-commerce.
The opportunity
Most Amazon listings lose the customer for a single reason. The main image says the wrong thing, the gallery answers the wrong question, or the copy repeats what every competitor writes. Your job is to find that reason and remove it, with evidence.
Atlanti Brands has built and sold e-commerce brands, mostly on Amazon. You work on the brands we are building now: Senwosa, which makes pizza-making accessories for customers in the US, UK, EU and Canada, plus 2 smaller brands. Senwosa is the focus and takes most of your time.
You own this loop: evidence -> purchase barrier -> creative direction -> brief -> production -> QA -> publish -> test -> decision. The founder owns the product, the positioning, and the budget. You focus on one main priority and one smaller task at a time. You also help choose what we sell next by reviewing customer and market evidence for product ideas on the founder's shortlist.
You own the direction and the call on what to test. This role does not manage PPC campaigns.
What you own
You decide within agreed product facts, positioning, claims, and budget.
Use reviews, search and performance data, competitor research, and customer tests such as PickFu to identify the biggest opportunities across current listings, ad creative, and upcoming launches. Build a clear, capacity-ordered backlog.
Decide the listing SEO approach, message order, and direction for main images, galleries, A+ Content, product videos, video ads, and static ads.
Create wireframes and mock-ups, revise copy and layouts, localize existing assets, and generate or refine AI images. Brief specialists when the work requires advanced retouching, photography, 3D, or video production.
Find, brief, and manage freelancers, specialists, and UGC creators. Accept or reject their work against our product facts, claims, and usage rules. Upload approved assets in Seller Central and verify that they appear correctly in each marketplace and placement. You remain accountable for the final result.
Run A/B tests of listing and ad creative, supported by creative-level ad reporting. Distinguish decision-ready results from early signals, and keep a light, AI-assisted record of what changed, what happened, and what we learned.
How the team works
Specialists handle advanced retouching, photography, 3D, and video production when the brief requires it.
You set the direction, write the brief, manage feedback, and remain accountable for the final result.
Operations supports non-creative catalog administration and technical experiment setup. PPC owns campaigns and media decisions. Technical support builds scripts and integrations.
The founder owns the product, positioning, and budget, including higher-risk claims and other hard-to-reverse matters.
Success measures
Deliver creative packages for 3 new product launches. Lead each package from customer and market research through SEO copy, main image, gallery, A+ Content, product video, ad creative, and final QA. If the third product is not ready, complete the agreed backup project instead.
Improve our priority listings and ad creative. Use an AI-assisted portfolio audit and focused customer research to identify the biggest conversion gaps and complete the highest-priority improvements.
Build a scalable video and ad creative library. Develop strong master concepts, reusable footage, and efficient variants, then localize the agreed listing videos and ad creative for priority European marketplaces with a video editor.
Create a repeatable testing and decision system. Start useful A/B tests when traffic and eligibility allow. Turn completed tests into clear decisions to keep, improve, or stop, and record early signals and blockers when a final result is not yet available.
By Day 90, manage day-to-day creative priorities, briefs, specialist feedback, publication, and follow-up without daily direction.
Why work with us
Real ownership. Work directly with the founder, learn from 10 years of building e-commerce brands, and see your impact across multiple marketplaces.
Support, not bureaucracy. We give you product facts, templates, and AI workflows. We fund approved research and specialists. You get direct feedback and fast decisions.
Paid reserved capacity. We pay for the capacity we reserve, not only for completed deliverables.
Room to improve how we work. We expect direct communication. If a part of our process is wrong, say so, propose a better way, and help us implement it.
How the engagement works
We reserve and pay for about 10-15 hours per week during the first 90 days. We agree the exact time allocation and a recurring working window before the start. Extra hours are agreed in advance.
If something we owe you stops the main task, we still pay the agreed hours. You stay available and complete other ready work. Tell us early when something on our side is holding you up.
After Day 90, we review the results and how we work together, then agree the next scope and capacity in writing. Continued engagement is not automatic.
This is an independent contractor engagement. You invoice us monthly in USD.
What you need
You have owned Amazon listing creative outcomes. You have led Amazon listing creative work from direction through production. You can brief and manage freelancers, give clear feedback, and accept or reject their work against defined standards. SEO-only experience, support work, or producing assets from someone else's brief is not enough.
You know the Amazon creative craft. You understand listing SEO, conversion copy, main images, galleries, A+ Content, product video, and ad creative.
You can defend and execute a creative direction. You have strong visual judgment and can explain the evidence behind your decisions. Using Canva, Photoshop, AI image tools, or equivalent software, you can create wireframes and mock-ups and make simple asset edits yourself.
You use data and AI responsibly. You understand basic commercial math and attribution, and use AI for research, audits, and creative work. You check sources, apply your own judgment, say what the data cannot prove, and record decisions for future use.
You can work in English. You can write a clear brief and discuss decisions live. Accent and occasional grammar mistakes do not matter.
Useful but not required: experience with PickFu, Intellivy, ProductPinion, or Amazon Manage Your Experiments. Pizza-making experience or a genuine interest in the category is also a plus.
How to apply
We will add the application link when this role opens.
AI is allowed. We assess your judgment, verification, and ability to reject weak or invented output.
Share only work you are authorized to show. Do not include customer data, private Seller Central information, confidential files, or work you do not have permission to share.